Recently Pak Suzuki launched the Alto 2019 in Pakistan. The demand for Alto in the auto market is going very high.
But recently the company increase the pre-booking price of Alto AGS by PKR 23,000 and sent the notice to all dealers who are taking the pre-booking of Alto. The old price for pre-booked Alto was PKR 1,302,000 and now the company charges PKR 1,325,000 for AGS variant booking.
See below the copy of the notice published by Pak Suzuki:
The company said that the auto policy enables us to apply this and there is no statement mention in this policy that we are not able to do this.
However, the consumer reaction is very aggressive with this sudden reaction by Pak Suzuki and said that this is just a Pak Suzuki trick to tactic money from consumers and most of the people post on social media to boycott the cars of Pak Suzuki and then they realized what they do with consumers.
Already the price of local cars are very high and not in range of low-income person. Suzuki Alto is an option for the consumers to buy a small car with a nominal price but the recent price hike attack of the company disappoints its consumers to buy an Alto 2019.
Everyone knows that the auto sector suffers in loss because of the devaluation of currency and taxes but this is not fair with consumers to suddenly hike the price.