Scion is a discontinued marque of Toyota that initiated back in 2003. It was to appeal towards the younger customers. The Scion brand at first featured sports compact vehicles that were mainly badge engineered from Toyota’s international models, a simplified “pure price” model and eschewed trim levels supporting the offering of a single trim for each vehicle. The brand was initially launched in the United States at Toyota dealers in California.
In 1999, Toyota initiated an effort to attract younger buyers to the Toyota marque in the United States as the project was aimed to target younger audience. Toyota MR-2 and Toyota Celica models for the came out to be unsuccessful and cancelled were in 2001.In a comeback, Toyota chose to launch a separate marquee and this project became known as Scion. On February 3, 2016, Toyota announced that the Scion brand would be withdrawn after the 2016 model year as the company no longer required a specific marque to aim for the younger buyers. The FR-S, iA, and iM models were merged into the Toyota marque for the 2017 model year with the re-branded name of as the Toyota 86, Yaris iA, and Corolla iM correspondingly and the tC was discontinued. The C-HR was also put into the Toyota marque after initially being launched as a Scion.
Technology and Features
The Toyota Scion comes with an abundance of space and comfort, and has enough head and leg space for front and rear passengers. The rear seats can be reclined for comfort as well. It also offers a number of important safety related e.g. Airbag Driver, Passenger Airbag, Side Airbag, Reverse Camera, Anti-Lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist, Vehicle Stability Control, Traction Control, Child Seat Fixed With Seat Belt, Rear ELR 3 Point Seat Belt ,Front-Seat Pretensioner Seat Belt, Fourth Limited Front Seat Belt, Side Impact Bar.
Scion’s Interior contains :Air Conditioning, Climate Control, AM/ FM Stereo, CD Audio System, Cup Holders, DVD Player, Leather Seats, Audio System, Rear Split Fold Seats, Centralized Door Lock, Power Window, Steering Wheel Tilt, Leather Steering Wheel, Falling Down Type Rear Seat, Car Navigation System (It has a DVD Voice Navigation System with 6.5 inch wide screen).
The popular modela are : Scion xA MY 2004–2006 (replaced by the xD),Scion xB MY 2004–2015, Generation 1: MY 2004–2006, Generation 2: MY 2008–2015, Scion tC MY 2005–2016, Generation 1: MY 2005–2010, Generation 2: MY 2011–2016, Scion xD MY 2008–2014,Scion iQ MY 2012–2015,Scion FR-S MY 2013–2016 (Rebranded as Toyota 86 for the 2017 model year),Scion iA MY 2016 (Rebranded as Toyota Yaris iA for the 2017 model year),Scion iM MY 2016 (Rebranded as Toyota Corolla iM for the 2017 model year).
Toyota’s Dream Car Art scheme in Pakistan is well appreciated by the customers. Toyota provides all the safety, reliability, high performance and latest technology to the persons inside the cabin.